At Meesho, we provide suppliers with the opportunity to showcase advertisements on products, enabling them to increase the visibility of their products that might otherwise go unnoticed by users. The primary objective of this feature is to enhance their Return on Investment (ROI). Nonetheless, we acknowledge the significance of preserving a smooth user experience. Striking a balance, we developed a filtering mechanism that screens products for users based on their previous interactions over some set time period. This ensures that users are not inundated with repetitive content, all the while empowering suppliers to effectively reach their target audience.

• Increment Method: A method capable of incrementing and setting the interactions in a single call to minimize Input/Output Operations Per Second (IOPS) and optimize efficiency.